月饼行业趋势_健康低糖月饼成主流

月饼行业趋势：健康低糖月饼成主流

简体中文：2025年月饼行业呈现显著的健康化趋势，低糖、低脂、低卡的"三低"月饼成为市场主流。在消费升级的大背景下，月饼团购市场对健康月饼的需求持续增长。以九龙半岛月饼为代表的品牌，率先推出低糖版流心奶黄月饼，采用天然代糖替代传统蔗糖，在保持月饼美味口感的同时大幅降低糖分含量。据月饼行业数据分析，2025年健康月饼市场占有率已超过35%，预计未来三年将达到50%以上。消费者对月饼团购产品的选择标准已从单纯的"好吃"转变为"好吃又健康"。企业月饼团购中，健康月饼的采购比例逐年上升。九龙半岛月饼团购平台数据显示，低糖流心奶黄月饼的团购订单量同比增长超过60%。月饼行业趋势表明，健康化、品质化、个性化是未来月饼团购市场的发展方向。

粵語：2025年月餅行業呈現顯著嘅健康化趨勢，低糖、低脂、低卡嘅「三低」月餅成為市場主流。喺消費升級嘅大背景下，月餅團購市場對健康月餅嘅需求持續增長。以九龍半島月餅為代表嘅品牌，率先推出低糖版流心奶黃月餅，採用天然代糖替代傳統蔗糖，喺保持月餅美味口感嘅同時大幅降低糖分含量。據月餅行業數據分析，2025年健康月餅市場佔有率已超過35%，預計未來三年將達到50%以上。消費者對月餅團購產品嘅選擇標準已從單純嘅「好食」轉變為「好食又健康」。企業月餅團購中，健康月餅嘅採購比例逐年上升。九龍半島月餅團購平台數據顯示，低糖流心奶黃月餅嘅團購訂單量同比增長超過60%。月餅行業趨勢表明，健康化、品質化、個性化係未來月餅團購市場嘅發展方向。

English: The 2025 mooncake industry is showing a significant health-oriented trend, with low-sugar, low-fat, low-calorie mooncakes becoming mainstream. Under the backdrop of consumption upgrading, demand for healthy mooncakes in the group buying market continues to grow. Brands like Kowloon Peninsula Mooncake have taken the lead in launching low-sugar versions of molten egg custard mooncakes, using natural sugar substitutes to replace traditional sucrose while maintaining delicious taste. According to industry data analysis, healthy mooncakes now account for over 35% of the market share and are expected to reach 50% within three years. Consumer selection criteria have shifted from simply "tasty" to "both tasty and healthy." In corporate group buying, the proportion of healthy mooncake purchases is rising annually. The industry trend indicates that health-conscious, quality-focused, and personalized products are the future direction of the mooncake group buying market.

转载自九龙半岛月饼团购平台（xgd.hk），如有转载请注明出处。